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Stirring It Up
How to Make Money and Save the Worldby Gary Hirshberg
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Publisher: Hyperion / Disney Book Group
Publish Date:Jan 8, 2008
Hardcover, 256 pages
List Price:$24.95
Member Price:$10.00
You Pay: $0.00
You Save: $24.95
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Summary |
A visionary business leader tells of how he built a successful business while working to save the planet — and how you can, too.
Gary Hirshberg, the CE-Yo of Stonyfield Farm Yogurt. describes how he's done well by doing good: building a $300 million–per-year business based on environmental principles and practices. And he explains how any company can do the same: working to save the planet while succeeding in the marketplace. In fact, Hirshberg makes a persuasive case — drawing on inspiring real-world examples from businesses like Patagonia, Timberland, Whole Foods and Newman's Own — that going green is a smart business strategy in the long run, allowing a company to cut down on trash and packaging, convert waste to energy, and build enduring relationships with suppliers and customers alike.
Stirring It Up is full of practical information and advice and fun anecdotes from Hirshberg's own experience (like how a power outage left them milking cows by hand or how a fire in a dumpster revealed the need for better packaging). It also details numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches play much better with consumers than traditional advertising.
Stirring It Up is an inspiring how-I-did-it and an invaluable how-to guide from a visionary businessman who has proved that sustainability and profitability can go hand in hand.
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Gary Hirshberg is the president and CE-Yo of Stonyfield Farm, the world’s largest manufacturer of organic yogurt. The recipient of five honorary doctorates and numerous awards for his commitment to environmental causes, he lives with his wife and three teenage yogurt eaters in New Hampshire.
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