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The First Campaign

Globalization, the Web and the Race for the White House
by Garrett Graff


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Publisher: Farrar, Straus & Giroux 
Publish Date:Nov 27, 2007
Hardcover,  336 pages

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Summary

Will the two major parties bring their campaigns in line with the times, or run the last campaign all over again?

As if the 2008 elections weren't historic enough, they are, as Garrett M. Graff points out, the first in 50 years in which both the Democrats and the Republicans must nominate a new candidate. Perhaps even more momentoustly, they're the first ever in which the issues of globalization and technology are front and center. The question at the heart of this original book is whether the two major parties will bring their campaigns in line with the times, or will they run the last campaign all over again?

As Graff, who was Howard Dean's first Web master (while still in high school!), argues that domestic issues, from the economy to health care and job safety, are now global issues. Meanwhile, the emergence of the Web as a political tool has overturned the campaign process, with establishment candidates (hello, Hillary Clinton) vulnerable to insurgents able to galvanize a movement and raise lots of money from small donors. (Several months into the primary season, we can confidently say that Obama — and, playing catch-up, Clinton — is running a new kind of campaign; McCain, not so much.)

Graff is convinced that the candidates who best grasp the new reality will prevail over those who don't. We can only hope. Read The First Campaign this election year to understand the seismic shifts upending politics-as-usual.

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